I didn’t study fashion. I learned it by doing.
In Canada, I became a fashion buyer without any prior experience - and rose from junior to senior level in under six months.
In Paris, I styled Dua Lipa and shot editorials for Wonderland Magazine and Boys by Girls.
In Berlin, I became Head of Costume Design for one of Germany’s most-watched comedy series (ARD Mediathek, 3.3 million views) - jumping straight into department leadership after just a couple of junior wardrobe gigs.

No traditional ladder. No name-dropping school. Just years of doing the work.
I’ve built visual identities from scratch, led teams, and held the creative thread across campaigns, series, and brands.
Now I’m stepping into the role I’ve actually been doing all along:
Creative Direction.


e / kristinhofmann@gmail.com

i / @kristinhofmann





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